Monique Kloosterman

Hi, I’m Monique. Whilst still studying Communication Studies at the University of Groningen, I started my first job in marketing and communications in 2018. After working for a number of small companies, I eventually moved into recruitment marketing in 2021, where I spent around five years immersing myself in everything there was to learn. From job boards and SEA to social advertising : my days were all about reaching, convincing and engaging candidates.

However, after some great years in the temporary employment sector, I was ready for a new challenge. Strategic issues, data insights and social ads were starting to spark more and more enthusiasm in me. So it was time to delve deeper into this: time for a role as Social Ads Specialist at Traffic Today!

As a Social Ads Specialist, I am responsible for setting up, managing and optimising social advertising campaigns. In doing so, I look not only at today’s results, but above all at what the data tells us about the next step. Why is a campaign working well? Where are we missing out on opportunities? And how can we achieve even better results with the right target audience, message and strategy? These are the issues I love to get my teeth into.

Although social ads is, of course, my favourite field, I also like to step away from the screens and the internet every now and then. In my spare time, I enjoy reading a book (on my e-reader – hypocritical, I know!), going out with friends, and working – in vain, but with great pleasure – on my sporting skills.