Kimberley Verhoog

My interest in online marketing was sparked whilst I was studying Media, Information and Communication in Enschede. That curiosity continued to grow during my first job as a marketer at an IT company – that’s when I knew for sure: this is the path I want to explore further.

In the years that followed, I worked at a marketing agency, where I gained an ever-deeper understanding of the online landscape. From SEO to SEA, from strategy to execution – I threw myself into everything. Yet at a certain point, I found myself lacking the scope to make a real impact. And so I made the move to Traffic Today.

I now work here as a Advertising Specialist, and I thoroughly enjoy it. No two clients are the same – and that’s precisely what makes the work so interesting. One might need a smart campaign structure, whilst another wants to scale up or optimise. It’s precisely that process of figuring things out, testing new ideas, and collaborating with colleagues and clients that energises me. Especially when we achieve real growth together.

Outside working hours, I like to get out and about – walking through the city or the countryside, preferably with a good playlist in my ears (unless it’s raining, in which case I give it a miss). I play video games now and then and enjoy reading – that variety helps me stay sharp.