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On-page optimisation
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What is on-page optimisation?
Have you ever heard of on-page optimisation? It’s the perfect starting point for search engine optimisation. As the name suggests, this involves optimising your website. You can think of on-page optimisation as the foundation for your website’s discoverability. Off-page optimisation also plays a role in optimising your website, but let’s focus on on-page optimisation first. Here are a few elements of on-page optimisation:
- Your URL
- Your website’s content
- Your LinkedIn profile
- Buttons
You can read about the impact of this data at the bottom of this page!
The benefits of on-page optimisation at Traffic Today
Your bounce rate will decrease
You can tailor the page better to suit visitors
Visitors can navigate the website more easily
The likelihood of a conversion on the website is increased
Do you also use SEA? Then you’ll improve your quality scores
Your website is more user-friendly
The difference between on-page and off-page optimisation
By ‘on-page optimisation’, we mean the optimisation of all visible content on your website. The aim here is to make the pages as relevant as possible to Google. One option, for example, is to optimise a page for a single specific keyword.
Off-page optimisation focuses on external factors. These do not directly influence the appearance of your website, but they do affect its relevance. Off-page optimisation focuses on creating valuable backlinks. Google uses incoming links to measure your website’s relevance and popularity. Google regards the number of links as proof of your website’s quality.
The building blocks of successful on-page optimisation
HTML tags
HTML tags are codes that ensure Google and other search engines know what your page is about. Take the title tag, for example: it indicates the page’s main topic. The tag appears as the title in search results and is therefore perhaps the most important part of on-page optimisation. It is therefore important to set a unique title tag for every page.
HTML tags are codes that ensure Google and other search engines know what your page is about. Take the title tag, for example: it indicates the page’s main topic. The tag appears as the title in search results and is therefore perhaps the most important part of on-page optimisation. It is therefore important to set a unique title tag for every page.
Meta description tag. These two lines appear in search results and explain what the page is about. The text must be compelling so that the user clicks on your link and visits your website.
You use a heading tag to add structure to the text. This allows both search engines and visitors to quickly see what the page is about. You can recognise them by the h1, h2, h3 etc.
Alt tags can indirectly influence rankings. This is because you are making your site more user-friendly, which can lead to more visitors as your text is easier to understand for those who cannot see the image.
URL
At the top of the page, you’ll see the URL, which is the web page’s address. The URL should include the most important keyword. Short URLs without unusual or meaningless characters are recommended.
Relevant keywords
This may sound like stating the obvious, but it is still often the case that the focus is not placed on the most important keywords. Overdoing it is never a good idea; if the keyword density is too high, it can be counterproductive. We recommend maintaining a keyword density of no more than 3 per cent. This means mentioning the keyword once or twice per 100 words.
Sitemaps
Your sitemap contains links to all the pages on your website. A sitemap ensures that search engines can scan and understand your website more effectively. A well-structured website therefore cannot do without a sitemap.
Internal links
These links point to pages within our own website or online shop. They help search engines understand your website better. They are also important for visitors, as they enable them to find other relevant content.
Three tips for on-page search engine optimisation
To make on-page search engine optimisation a successful part of your marketing strategy, we’d like to share three tips with you!
Pay attention to your keywords
Although it may seem very obvious, people often fail to use the right keywords. You should use these keywords not only in your text, but also in your H1 and your Meta Description. This helps you optimise your search visibility.
Keep it unique
Google is extremely strict when it comes to duplicate content. This means you must under no circumstances copy content and use it on your website. Furthermore, we always recommend authentic content, as this conveys your company’s message far more effectively.
Don’t just focus on on-page optimisation!
Yes, on-page optimisation is important for your ranking on Google, but off-page optimisation is just as important. So, for example, make sure you have a strong backlink profile through link building, or create valuable links in other ways.
Leave on-page optimisation to Traffic Today
As you can see, optimisation involves many steps. We look at various aspects of your website. Our specialists can help you optimise your online shop or website, thereby laying the foundations for your online visibility. Contact us today to discuss the possibilities.
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