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Personalisation options
Every day, many people visit your website. Some are looking for information, whilst others may well be looking to make a purchase.
Every visitor has different wishes and needs, but how do you best respond to these? Traffic Today offers various personalisation options, enabling you to meet the needs of your target audience, so they can find what they’re looking for more quickly.
Curious about your opportunities?
Personalisation in advertising
If you have a Facebook profile, there’s a good chance you’ve at some point entered your date of birth, your place of residence and your education. These are three key characteristics that companies can make good use of. As a business, you can use similar information to target your advertising very precisely. This is possible not only on Facebook, but also via LinkedIn or Google. Through these channels, adverts can be displayed that are perfectly tailored to the user. This makes it much easier to reach a specific target audience with effective content. To achieve this, you can also utilise retargeting, which encourages the lead to visit your website again.
The benefits of personalisation options
Responding to the needs of your website visitors
Greater user-friendliness for website visitors
Key pages can be personalised
Reaching specific target audiences with effective content
Website visitors have greater confidence in the website
You can respond to what the target audience really wants
Personalisation on your website
Would you like someone to sign up for a newsletter? If so, it’s possible to display a banner giving the lead the chance to easily subscribe to the newsletter. Has a lead shown a lot of interest in a specific topic? If so, it is possible to display more in-depth content on that topic.
Personalisation in your email
There are also plenty of possibilities when it comes to personalisation in email marketing. If you know your client’s name, we can set it up so that an email automatically begins with their name. Do you also know when their birthday is? If so, it’s even possible to automatically send a birthday greeting on the day itself, perhaps including an attractive discount code.
Would you like to find out more about personalisation options?
In addition to the examples above, there are many more possibilities when it comes to personalisation. Online marketing never stands still, and there is an ever-increasing range of software available that we can use to pinpoint exactly what your lead is looking for. We’d be delighted to talk to you and discuss the personalisation options, so that you can respond precisely to your customers’ needs.
Would you like to find out more about personalisation options?
Wondering whether your visitors are seeing the right content at the right time? Using smart personalisation, our CRO specialists ensure that your website responds to the behaviour and needs of every user. Together, we create a more relevant experience and drive more conversions!
Our team is
ready to help you