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Mouse tracking
Would you like to analyse the browsing behaviour of your website visitors? Then mouse tracking is the solution. With mouse tracking, sessions can be recorded as videos, giving you insight into the browsing behaviour of your website visitors. Traffic Today is happy to help you set up a mouse tracking study and analyse the data obtained.
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What is mouse tracking?
Mouse tracking is a method widely used to improve the user experience of a website. By utilising mouse tracking, you can discover how your website visitors navigate your site. During mouse tracking, a website visitor’s mouse movements are recorded, allowing you to see exactly how someone navigates the site.
Why choose mouse tracking?
A mouse tracking study provides insight into the behaviour of your website visitors. Once this is clear, you can discover why visitors leave at a particular page. The major advantage of mouse tracking is that you can observe the natural browsing behaviour of your website visitors. This is because the software records data without the visitor realising it. This is extremely valuable information, as it enables you to make any necessary adjustments to increase conversion rates.
The benefits of mouse tracking
You’ll learn more about the clicking behaviour of your website visitors
Analyse how your target audience navigates the website
Thanks to valuable insights, it helps to increase the conversion rate
Option to create a funnel
Specific adjustments can be made to key pages
Analysing website visitor behaviour quickly and effectively
Approach
Would you also like to gain insight into the browsing behaviour of your website visitors? Our experts would be happy to help you with this. Before we set up mouse tracking for your website, it’s important that we sit down together first. What behaviour do you want your website visitors to exhibit? What goals do you want to achieve? We’ll analyse your website ourselves and advise you on which specific pages we recommend taking a closer look at.
Difference between mouse tracking and eye tracking
Mouse tracking and eye tracking are often mentioned in the same breath. Both are methods that provide greater insight into a website user’s browsing behaviour. What are the differences? The names of both methods actually give it away. With mouse tracking, the browsing behaviour of website visitors is analysed by recording mouse movements. Eye tracking is a method that measures where and for how long people look at something. Mouse tracking can be carried out at any random moment: a website user doesn’t even realise that their browsing behaviour is being recorded. With eye tracking, however, participants do take part in the research consciously. The participant is given special glasses to wear or sits in a special room equipped with an eye-tracking bar: a bar fitted with ultra-sensitive infrared sensors.
Tracking without a mouse
In recent years, more and more people have been using a mobile device to visit a website. In this case, using a mouse is not the norm: users tap directly on the screen rather than moving a mouse. This is also known as screen tracking. Software and hardware exist to record these movements. The key difference, however, is that only the touch points are recorded, not the entire movement.
Mouse tracking tools
There are various tools you can use for mouse tracking research. At Traffic Today , we work with Hotjar. We can integrate Hotjar into your website to map the browsing behaviour of your website visitors. Once browsing behaviour has been monitored over a specific period, we delve deeper and analyse the behaviour of your website visitors. We’ll then sit down with you again to present the findings of the research. Are there any specific issues on your website causing users to leave? We’ll show you the results of the research and share a number of concrete areas for improvement.
Working method
When we implement mouse tracking for your website, various interactions are recorded in a video:
- Mouse movement
- Scroll
- Clicks
- Content selection
- Filling in a form
Mouse tracking allows you to focus on specific pages. This can be particularly important when, for example, web analytics show that many visitors are leaving at a particular page. What is the reason for this? Mouse tracking helps you find out. Heatmaps play a key role in this.
Results
Once the data has been collected, we will present it to you. We’ll explain the findings and show you videos, so that you too can get a clear picture of your website visitors’ browsing behaviour. Would you like changes to be made to a specific page? Of course, our experts can help you with that too. We’re here to support you from start to finish, ensuring that conversions on your website are optimised.
Fancy giving mouse tracking a go?
Are you curious to find out how your website visitors navigate your site? And would you like specific recommendations for improving the user experience on your website? Please feel free to contact us. We’ll provide you with advice and set up a mouse-tracking study that will continue to benefit you for a long time to come.
Frequently asked questions about mouse tracking
Are there different types of mouse tracking?
Yes, there are various types of mouse tracking techniques, including heatmaps, clickmaps, scrollmaps and cursor tracking. Heatmaps visualise where most mouse movements occur, clickmaps show where users click, scrollmaps show how far users scroll down a page, and cursor tracking follows the movement of the mouse in real time.
How does mouse tracking work?
Mouse tracking uses JavaScript code to track the position of a user’s mouse as they navigate a web page. This data is then recorded and analysed to provide detailed information about user behaviour, such as which elements on a page are clicked on and how long they are viewed.
Are there any privacy considerations when using mouse tracking?
Yes, privacy considerations are important when using mouse tracking. It is crucial to respect users’ privacy and to collect and process data in a secure and transparent manner. Informing users about the use of mouse tracking and providing opt-out options are essential for ethical use.
What are the key metrics tracked in mouse tracking?
Key metrics tracked through mouse tracking include click-through rate, scroll depth, time spent on a page, hover actions and the path users take whilst navigating. By analysing these metrics, marketers can gain in-depth insight into user behaviour and identify pain points that affect the user experience.
Optimise with mouse tracking
Do you want to better understand your visitors’ behaviour? Mouse tracking shows how visitors use your site, enabling you to make targeted adjustments to boost conversions and improve the user experience.
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