Proud partner
Call tracking
Would you like to gather more interesting insights using call tracking? Traffic Today is your partner! We’ll give you greater insight into the number of conversions you generate via telephone. By integrating call tracking into your website, you’ll be able to measure your success more effectively and take a more targeted approach. Curious to find out how we do this? Get in touch!
What is call tracking?
Various conversions are possible on your websites: a purchase, a subscription to your newsletter or a customer contacting you by telephone. It’s good to know what the ultimate results of these conversions are, but this is particularly difficult to measure for telephone enquiries – unless you use call tracking! This service can actually be seen as a diversion for customers: instead of calling you directly, they call a number that forwards them straight to you. This dedicated number tracks the outcome of the subsequent phone call, allowing you to easily gather insights into the results.
Callers are completely unaware when you use call tracking: their calling experience remains exactly the same. The major advantage of call tracking is that it provides you with insights into a service that is not easily measurable. Previously, it was possible to use an integrated pixel to track when someone used the call option on your website. However, the ultimate outcome of this was unclear. Thanks to these new capabilities, this is no longer the case: the result is clearly visible, allowing you to act on the data collected.
The benefits of call tracking
Gaining insight into how visitors found your organisation
Tracking telephone leads in Google Ads and Google Analytics
Telephone conversions can be assessed for quality
Your marketing budget is spent more efficiently
A higher return on investment from your website’s marketing activities
Insight into the number of online and telephone conversions
How does call tracking work?
Call tracking may sound like a very complicated process to integrate into your website. However, it is easy to code using just a few simple steps. Once you’ve decided which call tracking software you want to use, you simply choose the pages where you want to place this code. This way, you can track not only how the call went, but also which page the caller came from. This is very useful, because if it turns out that one page generates far more callers than others, it’s a good idea to capitalise on this by making the call button more prominent.
Although call tracking is part of conversion optimisation, it is not just about conversions. In fact, it is fascinating in its own right to gather data on why people visit your website. By linking it cleverly to a tool such as Google Analytics, you can collect relevant data on the online behaviour of your target audience, as you now know exactly why your website is being visited and also why you ultimately receive a call.
What does call tracking do?
Right, so now you know what call tracking is and how it works, but exactly what insights you can gather from it remains unclear. There are various metrics you can track using this web analytics tool. Here are a few!
Keywords
It is important to identify which keywords led your visitor to your website. By collecting this data, you can easily capitalise on it by incorporating these keywords into your website and your adverts.
CRO
Using call tracking, you can easily optimise your website to drive conversions. For example, by combining this with multivariate testing, you can easily see which version of your website works best.
Quality of your call
When someone takes the initiative to ring your company, it is important that they are assisted in the right way. With call tracking, you can easily check this by asking the caller whether they found what they were looking for.
Uncertainty time: the crucial factor
The term ‘uncertainty time’ plays a crucial role in carrying out tree testing. Uncertainty time refers to the time users need to find the correct location in the tree structure when searching for specific information. This process is invaluable for SEO optimisation, as it helps to identify bottlenecks in navigation that may affect the user experience. By understanding how long users hesitate and search, website administrators can refine their content structure and create search engine-friendly paths, thereby improving the discoverability and accessibility of key information.
Tips for call tracking
To help you get started with call tracking, we’d like to share a few tips:
- Offline call tracking: to make successful use of call tracking, it is important not to limit this tool to online channels alone. After all, your telephone number can be found in more places than just the internet. By also tracking your offline media, you ensure that you can capitalise on these opportunities too, should they be relevant to you.
- Listen to the results: the beauty of call tracking is that you get direct feedback from your target audience. It is therefore very important to pay attention to this, because if the results do not align with your current approach, the desired outcome will not materialise and your objectives will not be achieved.
- Outsource it! Call tracking results are extremely useful, but they’ll only be collected properly by someone who really knows what they’re doing. We’d be happy to help you with this! Our combination of knowledge and experience means that call tracking is no problem at all for us. We collect the data and turn it into great end products for you!
Call tracking with Traffic Today
Are you looking for an online marketing agency that can enhance your website using call tracking? Then Traffic Today is your partner! We put the client first: through close, transparent collaboration, we work towards your objectives. To ensure this is successful, we carry out research so that we can measure our results and adapt our approach flexibly. Monthly meetings show you the results we’re achieving with our services, such as call tracking. Are you interested in working with us? Get in touch! Our marketing team would be delighted to discuss the possibilities with you over a cup of coffee.
Want to find out more about call tracking?
Using call tracking, we identify exactly which campaigns, keywords or pages generate phone calls. This way, you know where your marketing efforts are really paying off. Our specialists are happy to help you set up and analyse call tracking. Get in touch with us today and get the most out of your leads!
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