Proud partner
Remarketing
Do you want to increase your conversion rates through remarketing?Traffic Today is your partner! By using remarketing strategically, we can reach potential customers again after they’ve visited your website. The marketing opportunities offered by remarketing are vast: we’d be delighted to put them to work for you!
With us, you as the client are at the heart of everything we do. Through close, transparent collaboration, we know how to achieve your marketing objectives. For example, through remarketing! Curious? Get in touch; we’d be delighted to discuss the possibilities with you!
Curious about your opportunities?
The benefits of remarketing
Increasing brand awareness
High conversion rate
Helps to build brand image
Targeting a proven, interested audience
Relevant adverts
Cheaper than standard adverts
What is remarketing?
You’ve found a pair of trainers that are exactly what you’re looking for. Just as you’re about to complete your order, something else comes up. Later on, whilst scrolling through social media on social , you come across that exact pair of trainers. Ideal, as it reminds you to go ahead and finalise your order. The appearance of this advert is called remarketing: as a marketer, you focus on a group that has previously visited your website. This is very useful, as this target audience has already proven to be interested in your product.
The possibilities with remarketing are vast: there are various channels you can use to reach your target audience, and by cleverly structuring your adverts, you can target your audience with great precision. Of course, remarketing is also highly successful, provided it is carried out correctly. Our marketers are happy to help you implement this successfully. We use our knowledge and experience to make remarketing an effective part of your marketing plan. Curious to find out how? Get in touch!
Dynamic remarketing options
If you really want to be precise in your approach, dynamic remarketing is ideal. This allows you to advertise on the exact page visited by a potential customer. Instead of advertising shoes in general, you advertise a single pair of shoes with a direct link to its product page. This is hugely effective, as it reminds your customer of their specific interest. To use this form of remarketing effectively, there are several steps you need to take. For instance, the use of cookies is essential, but you also need to target your channels intelligently. This is, incidentally, always essential: whether you’re doing search engine advertising, advertising on YouTube or any other form of internet marketing – by targeting effectively, you’ll always reach the right audience.
Remarketing tips
To help you get started with remarketing, we’d like to share a few tips with you.
Work dynamically
Remarketing is a highly effective form of marketing. By implementing dynamic remarketing, you can target this as specifically as possible. Of course, you can also choose to advertise on a broader scale and not use dynamic remarketing, but we strongly recommend dynamic remarketing.
Recycle data
Chances are you’ve already carried out various studies into your target audience, the market and other key elements of your marketing plan. You can make good use of this collected data, as this information may still be highly relevant. Do make sure, however, that you keep this data up to date: that way, you can be sure you’re addressing your target audience effectively.
Outsource it
Remarketing can become a hugely successful part of your strategy, provided it is carried out correctly. By outsourcing your remarketing to an online marketing agency such as Traffic Today, you can be sure it will be done properly. With our combination of experience and expertise, we have built up a large client base, for whom we frequently carry out remarketing campaigns. Success is therefore guaranteed!
Traffic Today: your specialist in remarketing
Traffic Today is your partner for remarketing. With us, you as the client are at the heart of everything we do: through intensive, transparent collaboration, we strive for the best possible results. Your objectives are our top priority! Of course, this doesn’t mean we accept everything unquestioningly: Traffic Today always bases its work on research, so that we can make our results measurable and use them to inform any next steps. Is this way of working exactly what you’re looking for? Get in touch! We’d love to get to know you over a cup of coffee, so we can discuss the possibilities.
Frequently asked questions about remarketing
Why Google remarketing?
Google is the world’s largest search engine: no less than 97 per cent of all online searches are carried out via Google. By using Google remarketing, you advertise within these search results. When someone has visited your website, there is a good chance that they will repeat their search at a later date. If your name appears at the top of the search results again at that moment, a positive association will already have been established, making it more likely that you will be chosen.
Remarketing or retargeting?
A term that goes hand in hand with remarketing is retargeting. Retargeting is an important part of remarketing, but is sometimes seen by some as the entire process. This is not the case: retargeting is primarily the process of collecting the right data, whereas remarketing also involves carrying out the actual campaign. Collecting this data is, incidentally, very important: it is the only way to target successfully.
How does remarketing work?
By implementing a cookie pixel on your website, you can track your users to subsequent websites. If this website is part of Google’s Display Advertising network, you can re-display the product from the page they visited on your website in the form of a banner advert. A website visitor is therefore constantly reminded of you or your product. By adding a call-to-action, you encourage people to return to your website. However, this isn’t essential: remarketing is also very effective for increasing brand awareness or achieving other objectives.
Is remarketing annoying?
Many marketers are reluctant to include remarketing as part of their marketing strategy because they believe that viewers of the advert will find it annoying. However, this is not true: a reminder of your product can actually be perceived very positively. After all, you do not know the reason why someone left your website. To ensure your advert does not become annoying, you can set a limit on the number of times it is shown to each person.
Would you like to find out more about the possibilities of remarketing?
Are you curious about the possibilities of remarketing for your website? Please feel free to contact us for a no-obligation chat. By phone, online or in person? Just let us know what suits you best.
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