Proud partner
Outsourcing adverts
Do you want to secure a top position on Google by outsourcing your Ads? Traffic Today is your partner. We make outsourcing your Ads possible and turn it into a successful end product. We don’t just look at your objectives, but also at other factors such as your market position, target audience and other considerations. That’s how we get the most out of outsourcing your Ads for you!
Are you curious to find out what outsourcing your ad campaigns to Traffic Today entails? Get in touch to discuss the possibilities!
Curious about your opportunities?
The benefits of Ads
Implementation by a specialist
Greater brand awareness
No unnecessary costs
Potential clients can find you more easily
Always up to date with developments and trends
Better support from Google due to its status as an Ads Partner
Outsourcing Google Ads
Outsourcing Google Ads is a smart choice for any marketing plan. By using this service, you guarantee yourself a place at the top of Google’s search results. This is no small matter, given that a staggering 97 per cent of all internet searches are carried out via Google. The chances that your target audience is also using Google are therefore enormous! Outsourcing your Ads is the best way to capitalise on this: by entrusting your Ads to a marketing agency such as Traffic Today, you’re choosing years of experience in this field.
Our marketers know exactly what it takes to run a successful Google Ads campaign. We don’t just set to work at random: we look at your target audience and their needs, as well as the behaviour of your competitors. This enables us to determine how you should position yourself and which objectives are best suited to this. The results we achieve are fully traceable and offer opportunities for further growth. Would you like to outsource your AdWords management? Get in touch! We’d be happy to discuss the options with you.
Outsourcing Google Ads in 4 steps
Traffic Today We provide bespoke packages if you wish to outsource your Google Ads campaign. Your objectives are central: the bespoke package is perfectly tailored to these goals. However, this does not mean that we work according to a set step-by-step plan. For every client, we go through the following four steps.
Step 1 – Initial consultation
First, we want to get to know you and understand exactly what you’re looking for. We do this over a cup of coffee. In an initial, no-obligation meeting, we’ll explain who we are so that you know exactly who you’re working with. We believe that the best collaboration is only possible if you truly understand the other person: this is what we aim to achieve through such an introductory meeting. As soon as we reach an agreement, our marketers will get straight to work for you!
Step 2 – Google Ads scan
Before we set to work blindly, it is important for us to carry out a thorough analysis first. Using our Google Ads scan, we determine your current position in terms of Ads – so you can be sure whether outsourcing Ads is the right step or whether you would be better off consulting another service. We carry out this research not only to assess the current situation, but also to enable us to track our results. If something doesn’t go quite as planned, this research forms the basis for responding flexibly to any issues.
Step 3 – Implementation
Your objectives have been set, the research has been carried out: you’re ready to start implementing them. Traffic Today has a diverse team of different types of marketers. You’ve already met our strategists during the research phase; now it’s time for our SEO, SEAand content marketers to turn this plan into a great end product. All communication throughout the process goes via a project manager, who also ensures that everything is carried out in line with the same guidelines. This is how we work together towards your objectives.
Step 4 – Monitoring
Once the work has been carried out, you might expect us to be done and leave the rest to you. This is not the case! The marketers at Traffic Today take a proactive approach. This means they monitor the results at all times. This means we’re right on top of any developments or trends, but we’re also quick to capitalise on results. As the online marketing landscape is a very dynamic one, there are always steps that can be taken to achieve even greater success. We’re happy to take on that challenge!
Different types of Google Ads
Google Ads offers a range of services. Not every service will be equally relevant to everyone, but these differences mean there is something for everyone. Given these many possibilities, outsourcing Ads is therefore a good idea for virtually any business, as it enables every objective to be achieved. We’d like to highlight a few of these different types of Ads:
- Google Shopping: would you like to advertise your products visually within Google’s search results? With Shopping Ads, your products will appear at the top of the search results, with a link to your online shop’s product page. This allows potential customers to take immediate action!
- Search engine advertising: via Google, it is possible to advertise on a specific keyword. It is important to advertise on a keyword that is frequently used to reach your website. Using keyword research based on Google Analytics, we create targeted adverts that guarantee you a place at the top of the search results.
- Display advertising: using cookies, Display advertising allows you to display relevant adverts in the form of banners. By using dynamic remarketing, you ensure that potential customers see banners for products they have previously viewed. Banners are an ideal way to promote your business visually.
Curious to find out how we can help you with Ads?
Want to know where you stand at the moment? Find out with Traffic Today ’s free audit. Request it now, with no obligation.
They’ve gone before you
We have the privilege of running link-building campaigns alongside these inspiring companies. And with great success!
Alternatives to Google Ads
Although Google Ads is a service that has proven successful in many cases, it is not the only way to outsource advertising. In addition to Google, there are countless other advertising options, such as:
- Social Outsourcing adverts: for many businesses, there are huge opportunities in the field of social media. There is a vast target audience to reach here, which you can engage with in a unique way. Whether you want to outsource your TikTok, Instagram or Facebook Ads, Traffic Today has a plan for every social medium to reach your target audience in a way that makes a real impact.
- Outsourcing Microsoft Ads: Google isn’t the only search engine offering opportunities for marketers; Microsoft Advertising (Bing Ads) is also an interesting platform. This form of advertising works in much the same way as it does on Google. Although Google accounts for 97 per cent of internet searches, Bing remains a very promising platform thanks to its partnership with Microsoft.
- Outsourcing SEO: Outsourcing adverts isn’t the only way to appear high up in Google’s search results. By outsourcing SEO, you optimise your website in such a way that Google ranks it higher in the search results. This includes aspects such as your website’s user-friendliness, keyword usage and other technical factors.
About Google Ads
With Google Ads, you can advertise on Google’s search engine using terms related to your product or service. If you search for a particular term on Google, the first four results are often adverts. These positions for specific keywords are therefore available for purchase via Google Ads. This makes it possible to advertise in a highly targeted manner and reach potential customers within your target audience. The results of Google Ads are immediately noticeable. As soon as the campaign goes live, your online shop becomes visible and relevant traffic is directed to it.
What are the costs of Ads? In most cases, you pay a cost per click (CPC). The CPC for your advert depends on the sector and the product or service you wish to advertise. Google does not use a fixed rate per click, but operates on a bidding system. You set the budget yourself. It is possible to set a daily budget. We’d be happy to advise you on this. In such cases, we’ll take into account factors such as the scale of the campaign, the target area, the competition, your financial resources and, of course, the objective of your campaign.
Pay only if you get more visitors
Advertising on the search network is the most common form of online Advertising. This can, of course, be done via Ads. A specific advert is displayed based on the user’s search query. Does the user click through? Then you only pay for that. Do you want to set a maximum daily budget? That’s no problem at all. Furthermore, at Traffic Today , we know better than anyone what the targeting settings are, so that you can reach exactly the right target audience with your advert.
When should you outsource AdWords?
There are various situations in which it is advisable to outsource AdWords. For example, a lack of experience often leads to errors in your online campaign. A lack of time results in an ineffective AdWords campaign. If you do not target your audience effectively, this can result in insufficient revenue. And if your success is not measured, you are not making the most of your marketing budget. Similarly, if your marketing strategy isn’t properly structured, this can mean that certain groups or potential customers aren’t reached. So leave it in safe hands with a true professional and outsource your AdWords to Traffic Today!
Fast and measurable results via Ads
A major advantage of Google Ads is that you see quick and measurable results. With the right strategy, you’ll gain greater online visibility in no time and see more traffic to your website. Would you like this too? Then do get in touch with us – we’d be happy to advise you on all the options available. We’ll have the coffee ready for you.
Outsource your adverts to Traffic Today
Are you looking to outsource your Ads? Then Traffic Today is your partner! We put the client first: through intensive, transparent collaboration, we work towards your objectives. We always maintain a critical, neutral perspective, ensuring we achieve the best possible results every time. We use tools such as Asana, which give you a clear overview of the steps we’re taking and how much time we’ve invested in them. We also hold monthly meetings, during which we showcase our progress and provide an opportunity for feedback. Would you like to enter into this partnership and outsource your Ads to Traffic Today? Great! Get in touch, and we’ll schedule an introductory meeting with you straight away.
Frequently asked questions about outsourcing adverts
Why outsource adverts?
Outsourcing ad campaigns is a good idea, as Google Ads is a complex landscape. By outsourcing this, you are guaranteed that the process will be carried out successfully. This leads to many great results! A top position on Google helps with various objectives, such as building brand awareness, but also in achieving a higher number of conversions, newsletter sign-ups, etc.
What are the costs of Google Ads?
It’s difficult to say exactly how much you’ll pay if you want to outsource your Google Ads. Outsourcing Google Ads involves costs, but these vary. To ensure you don’t pay too much, Traffic Today creates bespoke marketing packages. We ensure that your Google Ads campaign is set up to fit exactly within your budget. Of course, a higher budget leads to better results, but this is entirely up to you.
Which objectives are suited to outsourcing adverts?
Outsourcing adverts can be approached in many different ways. As there are various services available, there are also different options for achieving objectives. This means that virtually any objective can be achieved. Here are a few examples:
– Building greater brand awareness
– More visitors to your website
– Higher number of conversions
– Faster engagement in your potential customers’ customer journey
– An increase in the number of positive reviews on your website
– And much more besides!
– Building greater brand awareness
– More visitors to your website
– Higher number of conversions
– Faster engagement in your potential customers’ customer journey
– An increase in the number of positive reviews on your website
– And much more besides!
Is Google Ads effective for everyone?
As there are multiple options available and virtually any objective can be achieved using Google Ads, we’re confident in saying that outsourcing your Ads is the right choice for any business. To achieve the desired effect, however, it is important that you set up the right campaigns. This can only be done on the basis of thorough research, which will reveal several key insights. By outsourcing your Ads to Traffic Today , you can be sure that this is done correctly.
Want to get the most out of Ads?
Are you curious about the possibilities of outsourcing your ad campaigns? Please feel free to contact us for a no-obligation chat. By phone, online or in person? Just let us know what suits you best.
Our team is
ready to help you