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Online marketing in England
Are you ready to enter the UK market? Online marketing for the UK is the way to go! We’d be delighted to help you with this. It is important for every business to realise that online marketing in England is more than just a translation of your website. We can help you draw up and implement a comprehensive marketing plan, fully tailored to what works in England.
Are you keen to introduce yourself to a new, British target audience? Get in touch, and we’ll explore your opportunities in the field of online marketing in England!
Looking to outsource online marketing in England?
Taking the leap across the Channel to our British neighbours is no small matter; it’s reassuring to have a partner who understands the challenges you face when taking this step. Outsourcing online marketing in England to Traffic Today means choosing a partner with experience of this process. Our client portfolio includes several clients who have already taken this step – successfully!
We realise better than anyone how important it is to devise a targeted strategy that is relevant to your specific sector. This does not mean we simply repeat a set plan over and over: with us, your objectives take centre stage. We approach the market from your perspective, delivering excellent results in a way that suits your business.
UK e-commerce
Do you want to officially take your business to the UK? Then it’s a good idea to first get involved in the British e-commerce market. After all, there are already many potential customers to reach online via a webshop. There is one important factor to bear in mind here, namely Brexit. From an administrative point of view, this makes the move to the UK quite complicated, but it certainly doesn’t make it any less worthwhile.
Once your paperwork is in order, you can easily reach the British target audience you wish to reach. Do bear in mind the preferences of this target audience, however. This should be reflected primarily in the content of your website. Although the British enjoy a sarcastic joke now and then, they also value politeness and formality. The direct Dutch style of communication is therefore less likely to be appreciated.
Similarities between the UK and the Netherlands
The transition from the Netherlands to the UK isn’t all that big a leap compared to other countries. For instance, both the Dutch and the British enjoy deadpan humour. Even though the British are a bit more extreme in this respect than the Dutch (just watch an episode of *The Office*), generally speaking, the Dutch and the British are very similar when it comes to humour. This is useful, as the British consider a good rapport between two business partners to be very important. Humour can be a great help here – sharing a joke about last weekend’s football match could easily form the basis of a successful partnership.
Contrasts between the UK and the Netherlands
Although the Netherlands and the UK are quite similar in terms of social behaviour, there are also quite a few differences worth noting. The biggest difference – and one that Dutch people really need to be aware of – is that the Dutch are a lot more direct than the British. So, when you’re having a business conversation with a British partner, it’s easy to end up talking over them completely.
Furthermore, from a technical perspective, it is important to give careful thought to the design of your online shop. You will, for instance, have to deal with different suppliers and payment methods to those you are used to in the Netherlands. In the UK, you won’t get very far with iDeal – virtually everything there is paid for by credit card or PayPal. A target audience analysis can provide many answers on aspects such as this too!
English link building
If you’re making the move to England, it’s also important that you’re immediately part of a strong, high-quality network there. At Traffic Today , this is no problem at all! We’ll easily integrate you into the strongest UK link-building network you can imagine. This means you’ll benefit from the highest-quality backlinks, propelling your website rapidly to a top position in Google.
We combine all this with a strong internal linking profile. We ensure the right linking patterns are established in a logical manner. In this way, your network not only ensures strong external link building but also strengthens your own website.
Online marketing in England
Although the Netherlands and the UK are quite similar in terms of business culture, there are also quite a few differences worth noting. The biggest difference – and one that really stands out – is that, just as in the Netherlands, we begin your online marketing for the UK by drawing up a strategy. In doing so, we analyse your market position and objectives so that we can tackle them in a targeted manner. Naturally, we ensure that we present all of this in a neat, British style. So you shouldn’t expect a direct, Dutch tone of voice; instead, we’ll create a social media campaign that’s perfectly tailored to what your British followers want to see. Alternatively, we’ll get to work on content optimisation, transforming your website into one that no Brit can resist!
Online marketing in the Netherlands
Perhaps you’ve been a client of Traffic Today for years and now finally feel ready to make the switch. However, there’s also a good chance that you’re simply looking for a new partner for your online marketing in England. In that case, it’s good to know that we carry out these online marketing activities in exactly the same way as we do here in the Netherlands.
Your strategy is at the heart of what we do. We take a critical look at your objectives to assess whether they align with your market position and the behaviour of your competitors. Once your objectives are established, we assess which services are best suited to them. Should we focus on SEO for your business, or should we run an effective SEA campaign?
Frequently asked questions about online marketing in England
Which English-language shops do you manage?
Traffic Today We have a broad client base. For instance, we have clients who focus entirely on the Netherlands or Belgium, but we also have plenty of clients who have made the move to Germany or England. A fine example of a client that has successfully expanded into England is Nolte Mezzanine. This specialist in warehouse solutions was already very successful in the Netherlands, but is now also thriving in Great Britain thanks to a successful migration to an English-language website.
What are the costs of online marketing in the UK?
The costs of online marketing in the UK are entirely variable. Just as with online marketing in the Netherlands, it really depends on how much of your budget you’re willing to allocate to this. It’s important to realise, however, that the higher your budget, the easier it is for us to achieve success. This gives us the freedom to implement our strategy exactly as you wish. Would you like some no-obligation advice on how best to spend your marketing budget? Get in touch – we’d be happy to discuss it with you!
Are there differences between the UK nations when it comes to online marketing?
Yes! If you’re not just focusing on England, but are also including the UK nations of Scotland, Wales and Northern Ireland in your target audience, it’s important to know that these different nations also require a different approach. There’s actually more difference in the tone of voice across these nations than you might initially expect.
Incidentally, the difference lies not only in this tone of voice: general online behaviour can also vary enormously. For example, each country requires a new target audience analysis, which will yield different keywords. So, if you want to set up your website correctly, it is important that you use a different version for each country.
Incidentally, the difference lies not only in this tone of voice: general online behaviour can also vary enormously. For example, each country requires a new target audience analysis, which will yield different keywords. So, if you want to set up your website correctly, it is important that you use a different version for each country.
Can I also use my UK website for the United States?
No! Just like Scotland, Wales and Northern Ireland, the United States requires a completely different approach. Americans are a target audience in their own right: to cater to them, you need to adopt a very different approach to the one you use with the British. Whilst the British prefer a formal tone, you can certainly be a bit more informal with Americans. This also allows the message to be conveyed in a more positive light, making it somewhat easier for you, as a marketer, to employ various psychological techniques.
It is also important to note that the US market is simply much more difficult to enter than the UK market. Americans value the highest possible quality, which is why they order an above-average amount from abroad. We do not necessarily advise against expanding into the United States (if you’re confident you can handle it, we certainly recommend it!), but we do advise seeking online success closer to home.
It is also important to note that the US market is simply much more difficult to enter than the UK market. Americans value the highest possible quality, which is why they order an above-average amount from abroad. We do not necessarily advise against expanding into the United States (if you’re confident you can handle it, we certainly recommend it!), but we do advise seeking online success closer to home.
Are you ready to conquer the UK market?
Are you curious about the possibilities of online marketing in England? Please feel free to contact us for a no-obligation chat. By phone, online or in person? Just let us know what suits you best.
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