This earned us the Google Partner visit

As an online marketing agency, it is vital for us to stay abreast of developments at Google, as this enables us to provide and continue to provide added value for our clients. That is why Anouk and Axel from Google paid a visit to our office to discuss and expand our collaboration. It was a fascinating meeting, which proved very fruitful for us…

We have grown significantly as a company in recent times. We started with six people in June 2017, whilst our team now, a year and a half later, comprises twenty specialists. This has been necessary, as there are an increasing number of companies for whom we manage online marketing campaigns. Naturally, we want to continue growing, which is why it is essential to look ahead and capitalise on any opportunities that arise. During the meeting with Axel and Anouk from Google, we discussed where the opportunities lie for Traffic Today and what we will be focusing on in the new year.

New services and roles

One thing was clear from the outset: we want to remain among the fastest-growing agencies. To achieve this, it is important that we continue to develop ourselves. During the meeting, we agreed to undertake even more (online) training courses with Google. This ensures our marketers stay completely up to date and allows us to be amongst the first to test new services and features. The first training course is already scheduled, by the way. In November, Roy and Marc K. will be attending the Expert Series: YouTube for Action Event at Google in Amsterdam. During this session, they’ll learn more about YouTube’s capabilities and new features Advertising. Naturally, we’ll be sharing this new knowledge with our clients who are interested in it.

Automated changes

Another area we will be exploring in greater depth in 2019 is the use of automated adjustments based on big data. This will enable us to work even more efficiently, allowing us to identify and analyse data even faster. Google will be assisting us with this and keeping us informed about the latest possibilities, enabling us to work even more intelligently.

Closer collaboration

Google has recognised that we are growing rapidly. To build on this, we are entering into an even closer partnership, which our clients will see reflected in the results of various campaigns. We are delighted with the meeting and are convinced that we can now develop even further.