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Steven Bodde appointed new CEO Traffic Today
With effect from 1 June, Steven Bodde took up the post of CEO at Traffic Today. Bodde brings with him more than 15 years’ experience in online marketing and takes over from Steven Lubbers.
Background and experience
Steven Bodde began his career in 2010 in online marketing and has since lost his heart to this multifaceted field. He has been working in the sector for over 15 years and has gained experience at various agencies. In his most recent role, he was Senior Account Director and Head of Commerce. In addition, Steven was involved in the Dutch Search Awards, ShoppingTomorrow and other industry initiatives. He also spoke at the WebWinkel Vakdagen and ‘ Shopping ’ Today.
A unique opportunity
“This new role as CEO gives me the opportunity to make a direct impact and, together with the team, to help Traffic Today grow further. What also particularly appeals to me is the organisation’s cell-based structure. The way Traffic Today is structured, combined with the team’s ambition and the market’s potential, makes this a unique opportunity for me that I absolutely did not want to miss,” said Bodde.
Vision for the future
With his appointment, Steven Bodde also brings a clear vision for the future. “What I strongly believe is that, within our current performance marketing services, we have plenty of scope for innovation. Take the application of AI, for example. With the advent of AI, we can make our core services even better for our clients and partners, and we’ll be able to implement innovations more quickly and succeed together with our clients.”
Transition phase
Over the past few months, Steven Bodde has got to know the organisation well: he has familiarised himself with the culture, clients, processes and working methods. This has enabled him to take up his role as CEO with confidence and insight, whilst ensuring the continuity of the business.
Any questions?
Do you have any questions for Steven Bodde after reading this post? Please feel free to contact him.
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