10 fun Easter promotions for your online shop

Before you know it, Easter will be upon us again. So it’s wise not to wait too long to launch your Easter promotions. This way, you can draw extra attention to your products or services and give your turnover a boost. In this blog, we’ll give you some ideas for Easter promotions that you can get started on today.

#1 – Easter competition

Interaction is always a good idea for Easter campaigns. Organise an Easter competition where customers can submit photos or videos, combining Easter with your products. Let your customers vote for the winner and reward the most original entry with a great prize!

#2 – Discount code or free delivery

Most consumers love a good deal and a discount. The Easter holidays are the ideal time to treat your customers to an extra discount or free delivery. Create a special discount code (such as ‘Easter bunny’ or ‘Easter egg’) and share it with your newsletter subscribers or social social media followers. This will make it even more appealing for consumers to make a purchase.

#3 – Hiding online Easter eggs

Another fun Easter promotion is hiding Easter eggs online. Ask your web developer to scatter the Easter eggs throughout your online shop. Because your customers have to search throughout the entire online shop, there’s a chance they’ll come across a product they didn’t realise they wanted. You can hide discount codes or vouchers for free sample packs behind the Easter eggs.

#4 – Outfit inspiration

Do you run a clothing webshop? Then this Easter promotion might be just the thing for you. Make videos of newly arrived clothing sets and offer your followers outfit inspiration for the Easter holidays. That way, they’ll look their best at the Easter dinner!

#5 – Craft kits

Primary schools are getting stuck into craft projects as Easter approaches. As an online shop, you can capitalise on this by offering free craft kits as an Easter promotion. Do make sure to hide these colouring pages and DIY kits behind a link, so that users have to provide their details. Nothing comes for free!

#6 – Guessing Easter eggs

A ‘good old-fashioned’ Easter promotion that still goes down a treat is asking people to guess the number of Easter eggs in a jar. Online shops that post this on social often receive dozens of responses. And especially if the top prize is something your target audience will love! You could raffle off the whole jar of eggs, but it’s also fun to raffle off an item from your range.

#7 – Capitalising on Easter

Large companies such as Bol.com and HEMA are keen to capitalise on Easter. With a funny photo, quote or pun, they know how to win over the hearts of a huge number of Facebook and Instagram users. Would you like to do the same? Then put yourself in your target audience’s shoes and think about what they’d enjoy. Once you’ve come up with an idea, don’t forget to run an advert. This way, you can draw even more attention to your post – and therefore your business. So think carefully about what you post.

#8 – Choosing an Easter theme

If you take a stroll down a high street on a Saturday afternoon around Easter, you’ll no doubt notice that many shop windows are decorated with colourful eggs, crocuses and, of course, Easter bunnies. Shop owners do this to get consumers into the festive spirit, thereby boosting sales. You can also use this strategy online. Enhance the Easter spirit with a special Easter theme. Consider, for example, a banner on your homepage, a cover photo on Facebook and an advert in a newsletter. Make sure you choose a single style to create brand recognition.

Order today, delivered before Easter

Our latest online marketing tip is to remind consumers about the Easter holidays. Include the following message by the shopping basket: “Order today, delivered before Easter”. This serves as a reminder to consumers that they can still quickly order some items before it’s too late. This will help boost sales during your Easter promotions!