Job vacancy: Online Marketer? Outsourcing your online marketing gives you more!

Finding a good online marketer who fits into the team and has the right experience is often difficult. Where are all those good online marketers when you need them? That’s right, you’ve guessed it: at an online marketing agency. A place where they can take on various large-scale projects, meaning the work is much more varied than having to focus on the same tasks day in, day out. So what are the real benefits of outsourcing online marketing? You can find out in this blog.

What is the added value of an online marketing agency?

Greater flexibility

For you, the modern-day entrepreneur, it is important that there is some form of flexibility in the partnerships you enter into. Let’s be honest, who wants a two-year contract these days? That’s a thing of the past. You can achieve this flexibility by working with a partner who has confidence in your existing strengths, through a collaboration that can be terminated on a monthly basis. When contracting an online marketer, you need to consider not only the contract you’re offering them, but also how they might feel if you decide to end the partnership. Based on your own business and personal considerations, you’ll be better placed to choose the right online marketing agency to work with.

More knowledge

An online marketing agency serves clients with a wide variety of products, target audiences, challenges and objectives. This means that the online marketers possess a much broader range of experience and can respond more quickly to any issues that arise. Two heads are better than one, and in the case of an online marketing agency, dozens of people know more than one. With AdWords specialists, content marketers, senior online marketers, online strategists and social media experts, there are people with specialist knowledge available for every aspect of online marketing.

Further insight

It’s a cliché, but it’s true: to measure is to know! That’s why our expertise is always supported and underpinned by software. Software packages such as SEMrush, Majestic, Moz, Ahrefs, Screaming Frog and Serpbook are, in fact, indispensable if you want to gather concrete information about your online results. By working with an online marketing agency, you gain access to this – often expensive – software without having to pay for the licences yourself. The great thing is that a good online marketing agency will always proactively and free of charge link the relevant data to Google Data Studio. That way, you’ll always know whether the objectives set – in consultation with you – are going to be achieved.

When you employ an in-house online marketer, they must always report on the work carried out, and meetings will occasionally be held for everyone to put their heads together. It’s no different when you want to outsource your online marketing. Using the Jira software package, we keep a clear record – accurate to the nearest quarter of an hour – of who has been working on the project, what that person has done and how much time it has taken. And when it comes to evaluating the collaboration, you can decide for yourself whether you want an on-site meeting every month, every other month or once a quarter.

Are there also downsides to outsourcing online marketing?

Lower costs

On average, hiring an online marketer is more expensive than working with an online marketing agency. The salary of an online marketer with three years’ experience ranges from €2,500 to €3,000 per month. And that’s not even taking into account any other primary and secondary employment conditions, which drive these costs up even further.

The cost of hiring an online marketing agency? That depends on the size of the business, competition in the target market and the services you purchase, but on average a bespoke solution costs between €1,500 and €2,000 per month. A quick calculation shows that this easily amounts to a saving of at least €6,000 a year!

Often, the savings are actually much greater than this, as there are overheads that you might not immediately take into account. Counter-arguments based on price are therefore unfounded nine times out of ten. A reputable online marketing agency will always be transparent about the breakdown of the quote and can specify exactly where the hours and costs are allocated.

Spend less of your valuable time

To steer a project in the right direction, an online marketing agency will always draw up a clear plan in the form of a roadmap. This ensures that everyone knows exactly what needs to be done, so you don’t constantly have staff popping into your office asking what they should be doing. There are agreed times for contact, the objectives are clear and the tasks are well defined. In short, let’s get started and head straight for the goal!
If you need more contact than just email, simply ring the agency – that’s what your project manager is there for. If you’d prefer the project manager to take a more proactive approach, you can also schedule more frequent check-ins.

Would you like to know how Traffic Today works?

We’d be delighted to pop round for a cup of coffee to discuss what we can do for you. Would you like an analysis of your website, a scan of your AdWords campaign, or simply to get to know Traffic Today? Please email koffie@traffictoday.nl or call us directly on 0570 244 070.