Interested in a traineeship? Here’s how Marthe experienced it!

After completing my studies, I joined Traffic Today to start my career as an online marketer. Having completed my higher professional education in Media, Information and Communication and my Master’s in Communication Science, I was ready to start work, but I had no experience in online marketing. I was keen to continue learning whilst working. Traffic Today offered the perfect combination. I was able to start my traineeship whilst working as a content marketer. Three days a week I focused on developing my knowledge, and the rest of the time I spent writing copy for our clients.

How was the support?

At the start, I mainly immersed myself in the theory; I read various books and got to grips with Google Digital Workshop, Google Analytics and Google Ads Fundamentals. The certificates quickly started to pile up and, slowly but surely, I was prepared to carry out my first tasks. During the traineeship, I received intensive guidance; at the start of the week I was told what my tasks were, and at the end of the week we reviewed them. This allowed me to develop to my full potential. I could also always turn to my mentor with any questions.

What have you learnt?

I was, of course, inexperienced in the world of online marketing, so I really had to start from scratch. Things moved quickly during my traineeship. By starting with the theory first, I laid a solid foundation, which meant I was able to get started on small projects fairly quickly. I got stuck into requesting links, analysing and optimising AdWords accounts, carrying out keyword research, performing technical analyses, making adjustments to the website’s back-end and many other tasks! Because I was able to put my knowledge into practice straight away, I learnt quickly. My colleagues grew increasingly confident in me and asked for my help more often when carrying out tasks.

What did you think of the work-study programme?

The combination of learning and working was ideal. I was able to organise my weeks flexibly; I chose for myself when to work on writing copy and when to focus on learning. As a result, every week was different. One week I’d be working on several high-priority campaigns, whilst the next week would start with developing my knowledge. It was also well known within the team that I worked flexibly, which meant I could be deployed flexibly across different campaigns. Partly because of this, I learnt an enormous amount.

How would you best describe ‘ Traffic Today ’?

Traffic Today It is a company that is keen to learn and innovative. Furthermore, there is no hierarchy; everyone is equal. This gave me greater confidence to carry out tasks, from which I have learnt a great deal. Right from the start of my traineeship, I was treated as a fully-fledged colleague. We listen to one another carefully and we do a lot of team-building. For example, we go laser tagging or to an escape room, Friday afternoon drinks are organised, we play sport together every other week and we all go to parties together. This makes working at Traffic Today even more fun!

What has this achieved for you?

A blog with a happy ending: I was able to start work as an Online Marketer! After my traineeship, I was able to start working full-time for our clients straight away. This means I completed the traineeship in five months. Initially, the plan was to do a six-month traineeship, but because the programme went so well and because they had confidence in me, I was able to start a month earlier. The traineeship was therefore flexible in terms of how it was structured and completed, based on my own workload and level of knowledge.

Are you my successor?

Would you like to undertake a traineeship at Traffic Today? Are you looking for the ideal combination of work and learning? Then Traffic Today is the right place for you! Take a look at our careers page and apply.