Bing Ads becomes Microsoft Advertising

Does your company advertise on Bing Ads? Forget that name, because Bing Ads is now called Microsoft Advertising. But what does this change actually mean? We’ll explain it to you!

Today, the platform announced that it will continue as Microsoft Ads. The idea behind this is that Microsoft wants to apply the ‘Microsoft’ label to all its search services. This creates much greater clarity, as many companies recognise Microsoft as Microsoft rather than Bing.

What is Microsoft Advertising?

Microsoft Ads is Microsoft’s advertising platform. It is very similar to Google Ads. Microsoft’s advertising tool has a market share of 8.5 per cent per month. Furthermore, there are 115 million search queries per month from desktops. Microsoft Advertising is of interest if:

• Your Google Ads auction is full of competitors. With current click prices, it is very difficult to achieve return-on-investment targets.
• Your Google Ads campaign is performing well, but you’ve reached a plateau. You’ve hit a wall and can’t grow any further.
• You’ll generate organic search traffic from Bing, and these visitors will also drive conversions for you.

Benefits

There are various advantages to using Microsoft Advertising as a ‘ Advertising ’ tool:

• Firstly, there is little competition from Microsoft Advertising.
• The cost per click on this platform is significantly lower than on Google Ads, as there is less competition.
• It’s a great way to expand your reach. So, people using Microsoft’s search engine can be reached via Microsoft Advertising .
• You can add an image to your adverts, such as a photo of the product or your logo.

Ready to get started with Microsoft Advertising?

For users of Bing Ads, little will change with the tool, apart from the name change to Microsoft Advertising. Do you need help with the tool, or would you like to start advertising via Microsoft Advertising? Please feel free to contact us. Our experts are on hand to assist you.