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Spotler email marketing
Getting the most out of your email marketing – that’s what Spotler stands for. Since 2004 (back then as MailPlus and Blinker), millions of emails have been sent annually via the Spotler platform, and the programme is constantly being improved. Spotler offers a range of email marketing packages, whether you simply want to send newsletters or build complex email campaigns.
The benefits of Spotler
Continuously evolving (based on client feedback)
Fully GDPR-compliant
You pay for what you use
Integrations with all major systems
Comprehensive reporting capabilities
Solutions for both B2C and B2B
What is Spotler?
Spotler is more than just an email marketing programme (EMP) for sending newsletters. With Spotler, you can set up complete customer journeys for your clients, from the moment they first engage with you until they become your most loyal customers. Spotler is part of the Spotler Group, which also includes Squeezely, Flowmailer, Obi4Wan, Tripolis and Pure360. In short: working with Spotler offers so many more possibilities! Did you know, by the way, that there are various integration options available? These include Squeezely, Datatrics, Google Ads, Magento, Shopify, Lightspeed and WooCommerce.
Spotler email marketing at Traffic Today
If you choose Spotler in combination with Traffic Today , the division of responsibilities is clear from the outset. The collaboration is structured so that you are relieved of as much work as possible and need only focus on the end product. Spotler handles the onboarding, sets up the integration with your online shop, CDP or CRM, and ensures the foundations of your database are in place. We then get to work for you, setting up effective email campaigns and creating automation flows.
Spotler packages
There are various packages available. We’ll explain them to you.
Spotler Professional
Are you not yet using email marketing at all and do you mainly want to use the platform to send newsletters? Then choose Spotler Professional. Of course, you can do more than just send newsletters. For example, you can create forms and landing pages, send text messages to customers, send out surveys and segment your contacts. Professional is the most affordable email package.
Spotler Automation
With Spotler Automation, you get all the features of the Professional package and more. For example, with Automation, you can set up automated email campaigns, such as an abandoned basket email or a welcome campaign. Another advantage is that you can personalise the emails even further with dynamic content. This allows you to create a single newsletter that can look different for each recipient, based on their characteristics or interests.
Spotler eCommerce
Email marketing is an ideal way to generate conversions, particularly for online shops. That is why Spotler has designed a specific package for the e-commerce market. This package includes all the features of Automation, plus automatic synchronisation with the online shop and five pre-set standard campaigns.
Spotler B2B
Spotler B2B offers email marketing and lead generation for the business market. It provides the same functionalities as Automation, enhanced with useful features for lead generation, web tracking and contact recognition. For example, Spotler B2B can be integrated with Afas, Microsoft Dynamics 365, Salesforce and Zapier.
Email marketing in 2026
Those who do not believe in email marketing often proclaim from the rooftops that they consider it an outdated concept. They suggest that email marketing will no longer work in 2026, because consumers are inundated with marketing and have become ‘bored’ with newsletters. Below, you can read why email marketing will indeed still be ‘hot and happening’ in 2026.
Email providers such as Reloadify and Spotler are continually optimising their platforms with personalisation features, such as birthday triggers. As a result, emails are becoming less generic and readers feel even more personally addressed than before. Your email marketing will thus yield even greater results, as the likelihood of a conversion increases.
The ease with which you can run A/B tests is another reason why email marketing will be very much alive and well in 2026. Marketing managers want their work to be measurable, and thanks to A/B tests, you can experiment to your heart’s content and draw conclusions.
Email marketing will become particularly interesting in 2026, as social media targeting based on personal interests will be restricted. Social media marketing will continue to exist, but in a modified form. Consequently, a shift will be noticeable in the allocation of the marketing budget. ‘Prospects’ have already subscribed to your newsletter, whilst customers have already purchased a specific service or product. This means you already have a wealth of information at your disposal, which will help you with email marketing.
Interesting features within Spotler
Curious to find out what else Spotler has to offer? We’ve listed the key features for you.
Automated A/B testing
You can never be entirely sure in advance what will resonate best with your recipients. That’s why it’s important to carry out A/B testing. This can be done easily using the test module, which you can set up before sending the email. You then select the control groups, and the best email is sent to the rest of the recipients. You can test subject lines, snippets, sender names, text or images.
Easily build workflows
You can easily build email flows using the editor, in which you can incorporate the necessary triggers straight away. Is something not quite right? Then the email flow won’t be triggered. You’ll see straight away where something’s gone wrong and what you need to adjust. So you don’t run the risk of there being an error in your flow, and you know straight away what needs to be changed and how to do it.
Sending text messages
With Spotler, you can send not only emails but also text messages. This is handy for sending a quick reminder to your client, and they don’t need an internet connection to receive it. So, if you’re organising an event, you can send a reminder via text message a few hours beforehand, including the start time and the address.
Landing pages in your own corporate style
With Spotler’s landing page module, you can create landing pages that are entirely in keeping with the style of your website. You can use these pages, for example, for event registration or brochure requests. When creating forms for the landing page, you can have part of the form filled in automatically based on the customer’s available details.
Spotler & Squeezely: two of a kind
The Customer Data Platform Squeezely has been part of the Spotler Group since 2021. Squeezely has been used for some time in combination with email marketing platforms, and the partnership with Spotler makes it even easier for you. With Squeezely, you can set up the entire customer journey, create target groups, configure triggers and, consequently, trigger email campaigns.
Frequently asked questions about Spotler
What sets Spotler apart from other EMPs?
Spotler offers a range of packages, so you can choose the one that suits you best. It also distinguishes between B2B and B2C in this regard. Naturally, lead generation in the B2B market requires a different approach to email marketing than for an online shop – and Spotler has the solution for both. What’s more, you only pay for what you use: you purchase a bundle based on your expected email activity and are notified when you’re approaching your limit.
How soon can I get started with Spotler?
You’ll be up and running with Spotler within two weeks. Exactly how long it takes depends on the setup of your online shop, CRM or CDP. If there’s little customisation involved, you can get started within a few days. Spotler handles the integration, sets up the necessary elements and also assists with creating your email template. Traffic Today then takes care of the rest and works with you to set up the database and email flows. Naturally, before you begin, you’ll be informed of how long the set-up phase will take, so that you have sufficient overlap with your old email marketing platform.
What benefits does Spotler email marketing offer me?
Spotler’s email marketing helps you send attractive and effective newsletters, set up successful automation campaigns and provides you with immediate, clear insight into the results of your email marketing activities. Email marketing – when used effectively – is a cost-effective way to achieve results quickly.
What packages does Spotler offer?
You can choose from four different packages: Spotler Professional, Spotler Automation, Spotler eCommerce and Spotler B2B.
Want to get the most out of Spotler?
Are you curious about what Spotler can offer? Please feel free to contact us for a no-obligation chat. By phone, online or in person? Just let us know what suits you best.
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